Depending on your industry, your target audience, and your website size, SEO services cost a range of money. However, it’s worth noting that low-cost SEO services often lack experience and can lead to poor results. When deciding on which SEO provider to work with, be sure to compare reviews to see if the SEO company you’re considering has a track record of successful clients.
Among the most common pricing models for SEO are hourly rates, project-based pricing, and hybrid models. The average rate of hourly SEO work is around $200 per hour, but the range is broad. Some low-cost providers may use black hat techniques to achieve high rankings.
Among the highest-end SEO providers are experienced, established companies that are trusted. They usually offer ongoing campaigns and educational resources to help you understand SEO and how it works. They’re also capable of producing high-quality content at scale. They may also have an SEO team that includes copywriters, conversion specialists, and analytics experts.
For small businesses, the average monthly SEO fee is about $500. Typically, this How much do SEO services cost? amount is enough to cover basic on-site technical work. For larger enterprise-level companies, it can be millions of dollars per month. Some smaller companies using local SEO may spend only $1,000 a month for one project.
Most of the SEO providers that provide hourly or project-based pricing charge a fee of less than $1,000 per month. Approximately 30% of these contractors charge between $1,000 and $2000, while 23.6% charge more than that. The rest of the respondents charge between $100 and $150.
Those agencies that offer high-end SEO services typically have a proven track record of success in competitive markets. Their services include a long-term plan to increase conversions, educate clients on SEO, and reduce churn. They will also create content that is specific to the customer journey.
On-going SEO work can be as simple as keyword research and link prospecting. More advanced campaigns can take up to 12 months to produce significant returns. This is why it’s important to establish clear goals and a budget for your SEO efforts.
If you want to hire an SEO specialist, be sure to ask for examples of previous successes and check reviews to see if the agency uses bogus techniques. It’s also wise to speak with real marketers to ensure you’re getting the service you need.
In addition to SEO services, you may also need to invest in tools and software to make your website optimized for the search engines. A good SEO agency will have a number of effective tools and software to help them deliver on their promises. Those tools can be expensive, but they’re a necessity when you want to see results.
In addition to the above SEO services, you should also consider a digital PR or content marketing strategy. The more tools and techniques that an SEO agency has, the more likely it is to produce results. Those agencies that specialize in these areas will have access to more resources, which will drive up their prices.