Shout media education marketing is about the use of social media to promote your school, and there are a wide range of strategies you can use. It’s important to understand that each strategy is designed for a specific audience, and it’s worth testing out a variety of tactics to see which ones resonate the best.

Using Video

One of the most effective ways to increase engagement is by creating and sharing videos on your school’s social media channels. Whether it’s a short snippet of news or a longer, more in-depth interview with a student, video is a great way to capture the attention of your target audience.

YouTube is a great place to create and host longer-form videos that can be shared across your social media profiles and website. The platform is easy to use, and it allows you to create high-quality content with a very low cost.

Instagram Reels and TikTok

Both Instagram and TikTok have recently become very popular social shout media education marketing platforms, and they offer a huge amount of potential for your school to reach new audiences with short-form videos. These types of content are incredibly simple to create, and can be highly engaging with your target audience.

Go live

Live streaming is a great way to share events that are happening at your school with followers, and it’s an excellent opportunity to connect with current students and potential prospects in a more personal way than you can via a regular Facebook post. Whether it’s an athletic competition or a campus event, going live is a great way to showcase the atmosphere of your institution and engage with prospective students in a more direct, real-time fashion.

Leverage hashtags

Hashtags are an important part of your higher ed marketing strategy, as they allow your audience to find your content quickly and easily. They can be used to identify specific events and programs at your school, or they can be made up of keywords related to your brand. Using hashtags can also help you to reach audiences that aren’t your own, allowing you to grow your school’s brand and attract new students at the same time.

Use paid ads

Paid advertising is an excellent way to target specific audiences with a targeted message. You can run a top-of-the-funnel campaign to boost awareness or a middle-of-the-funnel retargeting campaign to drive new inquiries and applications for your school. The key to success with these ads is a strong creative and copy that’s suited for the audience you’re trying to reach.

Be sure to track your results so you can improve your strategy over time. Monitoring metrics will help you to determine which types of content work best for your school, and you’ll be able to adapt your strategy accordingly.

Embrace the power of humor

Humor is an incredibly powerful tool for your higher ed marketing, and it can be particularly effective when it’s applied in the right way. There are several techniques for creating humor that work well for the education industry, and it’s important to remember that your content isn’t just about being funny – it’s also about demonstrating an understanding of your audience and their needs.